The Games That We All Play

When boy meets girl, they put their best foot forward. They don't necessarily lie to each other, but they sure aren't entirely forthcoming about how wounded they are, how naughty they’ve been in the past or how inconsistent they really are.

It’s a game that all lovers know. Lots of grand, romantic promises on the front end, with full disclosure and some level of disappointment on the back end. Business partners do it. Non-profits do it. Everyone hides the nasty stuff.

Academics call it “Game Theory.” Players just call it “the game.” Sales reps call it the “hustle.”

The Game Is Played Everywhere

Boy vs girl. Buyer vs seller. Worker vs the boss. Politicians vs voters. Marketers vs the masses. Students vs teachers. Company vs competition. Nation vs nation.

Wherever you look, everyone smiles and everyone is polite - but under the surface there are ulterior motives and methods that are rarely, if ever, fully disclosed. Though we all try to be good people and try our hardest not to lie, there is often a “bending” of the truth, even its just on the level of exaggerating when we tell our story.

Our Big Idea

We want to level the playing field for consumers. There are plenty of consumer advocate groups which help buyers learn which products are worth getting and which should stay on the shelf, but it’s rare to find anyone talk about the hustle that is about to go down once they actually settle on the product - that is, about getting the best price, financing terms and service promises.

That is where Hustlewise comes in...but for the copier world.